Controversy froths around the presence of a Starbucks in China’s Forbidden City reports the Financial Times.
“Many of China’s 123m internet users are sensitive to any perceived insult to their nation, and Starbucks’ current troubles follow a tide of support from such ‘netizens’ for anchorman Rui Chenggang’s denunciation of its Forbidden City branch.”
This newfound anger reeks of self-promotion and extreme hypocrisy as someone who’s recently seen the offending coffee shop in action.

It’s actually quite symbolic of the China’s capitalist changes. The Forbidden City sits at one end of Tiananmen Square and stares towards Chairman Mao’s body housed in a marble memorial building. Immediately after you gaze at the preserved corpse, the next eight steps will bring you to a chaotic gift shop. China itself destroys the sanctity of its past one state-manufactured Mao keychain at time.
No matter the massive Pavilion of Moral Contemplation, the Forbidden City is not known for historical purity. You have to pay extra to enter the ledge where Mao delivered his speech declaring the People’s Republic. The rest of the sprawling complex brims with souvenir and snack stands. You can buy portraits of George Bush and Vladmir Putin. Hawkers try to sell you the emperor’s clothes and snapshots of you wearing them. I guarantee the bestpaid workers in the entire Forbidden City are the Starbucks employees.
And it’s the Chinese government that sold Starbucks the rights! They also auctioned off sponsorship of the Forbidden City to American Express whose logo is splayed across every explanatory sign. Note to Anchor Rui Chenggang: Direct your ire upwards. Oh wait, that would be bad for your career. And that is the real travesty going on. Not Starbucks defiling a historic treasure, but Chinese nationalism as a gag that only makes external targets safe for comment.